icn-quote-blue

“This is the first time our brand has ever been located in such a retail environment … By showcasing our lifestyle products to the public, rather than expecting them to come to us, we prove our credentials as an approachable manufacturer.”

Steve Bridge MD at Mercedes-Benz Vans
icn-quote-blue

Why face-to-face marketing works

ps-people-like-dealing-with-people

People like dealing with people

Any questions or comments get dealt with immediately, right there, in person. Showing the 'face' of your brand builds trust and gets you remembered.

ps-more-influential-person

You are more influential in person

60% of effective communication is down to body language and facial expression. You can't take advantage of this fact if you only communicate digitally.

ps-helping-and-chatting

Engagement is two-way

Your customers engage with your brand as you learn about them. Face-to-face marketing is a uniquely powerful way to inform all your other campaigns.

“We’re seeing a renaissance in how people want to interact physically with brands. Despite the immediacy of online shopping, there is no substitute for being able to touch, smell, taste something: it creates emotional memory. It is this emotional response to products that breeds engagement and loyalty – and that’s what face-to-face marketing does.”

Emmanuel de Rycker CEO, Promotional Space

PROMOTIONAL SPACE IS REVOLUTIONISING THE RETAIL EXPERIENCE

Making face-to-face marketing part of your everyday campaigns

ps-short-term-concessions

Short term concessions

Avoid long contracts. Experiment with several short engagements until you get it spot on.

ps-popup-marketing

Popup marketing

Set up a stand almost anywhere, in the midst of your target customers. Take your brand to them.

ps-brand-activation

Brand activation

Bring your brand to life by showing it off to your customers or launch a new product in person.

ps-show-room

Showrooming

Make your online shop physical – temporarily – in an established venue you know your customers love.

ps-event-marketing

Event marketing

Show your unique product or service, rather than try to explain it. Put your brand in front of your market – live.

ps-experiential-marketing

Experiential marketing

Get creative and aim for the sky. Want to make a big splash? Allocate budget for an unforgettable event.

Brands are seeing the benefits every day

Creating an emotional connection between your brand and your customers is the single most powerful thing you can do as a marketer. It builds rapport, trust, loyalty and organic referrals. 

To do this, you must make your brand accessible, let your customers feel, touch, smell it. Once you’ve engaged them in this way, all your campaigns will see the benefits.  

77%

77% of marketers use experiential marketing as a vital part of a brand’s advertising strategies
EMI & Mosaic 2016

98%

98% of consumers create digital or social content at events and experiences. 100% of consumers share their content.
EventTrack 2016 report

93%

93% of consumers claimed that live events had a greater influence on them than TV ads
Statista

91%

91% of over performing businesses place a greater emphasis on live events as a marketing channel
Bizzabo
ps-face-to-face-cta-ebook4

Download our Face-to-Face Marketing Guide

How your customer feels about your brand will determine what they think of it. This directly influences the likelihood of them making a purchase. 

Learn about the power of experiential, face-to-face marketing and why it's a no-brainer for your brand.

 

Download Guide