When midlands firm Abode wanted to expand into a new area, managing director Nathan Anderson-Dixon considered the usual options – and came up with a very unusual solution. His new ‘branch’ is open space in a busy town-centre shopping centre that looks like a pop-up.
"Our whole world is advertising, so we think everyone’s whole world is advertising. That’s why so many of us are so bad at it. We don’t think it’s our job to talk to people outside advertising. We think it’s their job to pay attention to us. So we’re not talking to people, we’re talking to ourselves."